The Klaviyo Flow Playbook: What the 2024–25 Benchmarks Actually Say
Seven flows, the published numbers behind them, and the behavioural reasons they work, built entirely from Klaviyo, Baymard, Omnisend, Litmus, and Mailgun's own data.
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Journal
Notes on Shopify, email, and the decisions behind an ecommerce business.
The Real Cost of a Custom Shopify Store in 2026
The honest pricing map for founders comparing agency bids, built from publicly verifiable sources across Fiverr, Upwork, Clutch, GoodFirms, and Shopify's own documentation.
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