Start with the customer journey
Welcome, checkout recovery, post-purchase, and winback flows give each stage of the relationship a distinct purpose.
Work / Client project
A2K London
A2K London sells handcrafted jewelry inspired by nature. Our engagement covers Klaviyo email and SMS strategy, bringing ongoing campaigns and customer automations into the brand experience.
- Industry
- Handcrafted jewelry
- Our role
- Klaviyo strategy · Email campaigns · SMS
- Website
- Visit the website
The engagement
A relationship beyond the first order.
A jewelry brand has more than one reason to contact a customer. New collections, a first purchase, an unfinished checkout, and a returning buyer call for different messages. The retention program is organized around those moments.
- Klaviyo email and SMS strategy
- Campaign planning and email execution
- Customer lifecycle automation
Inside the work
A closer look.
Keep product and brand together
Campaigns connect the jewelry assortment with A2K’s nature-led identity. The customer should recognize the same brand in an email and in the store.
Work beyond the initial setup
The engagement combines ongoing campaigns with lifecycle work. That creates a repeatable process for planning, sending, and reviewing customer communication.
Your next project