Pinterest Shopping Ads
Product catalog campaigns
- Shopping feed optimization
- Dynamic product retargeting
- Collection-based campaigns
- Catalog sales optimization
3.5x Avg Shopping ROAS
All services
Pinterest Ads
Turn product discovery into a shopping path.
Pinterest campaign strategy and management for visual ecommerce brands, with product feeds, creative direction, and measurement connected.
By the numbers
- Average return on ad spend
- 3.2x
- Of Pinners buy from Pins they see
- 85%
- Lower CPC than Meta Ads avg
- +40%
- Higher AOV vs other social platforms
- 2x
The scope
Plan for discovery and purchase.
Promoted Pins
Awareness and consideration
- Lifestyle creative strategy
- Keyword and interest targeting
- Save rate optimization
- Seasonal trend alignment
+65% Avg engagement rate
Creative Strategy
Visual-first content that converts
- Vertical format optimization (2:3)
- Text overlay and CTA design
- Lifestyle vs product testing
- Seasonal and trend-based creative
3x Avg save rate vs standard
Audience Building
Reach planners and buyers
- Interest and keyword targeting
- Actalike (lookalike) audiences
- Customer list targeting
- Engagement retargeting
+52% Audience reach efficiency
Conversion Tracking
Full attribution setup
- Pinterest Tag installation
- Conversions API integration
- Enhanced match setup
- Multi-touch attribution
100% Conversion visibility
Trend-Based Campaigns
Ride seasonal demand waves
- Pinterest Trends analysis
- Seasonal content calendar
- Holiday campaign strategy
- Trend prediction and early positioning
+120% Seasonal revenue lift
Working together
Choose the scope that fits.
Monthly management fees. Compare the included work and the managed ad-spend scope for each tier.
Starter
$1,200 /month
For stores new to Pinterest Ads. Full setup and initial campaign launch.
- Up to $3K/month ad spend managed
- Pinterest Shopping and Promoted Pin campaigns
- Product feed optimization
- Pinterest Tag and API setup
- Monthly performance reports
- Creative direction (2 concepts/mo)
Growth
$2,000 /month
For stores spending $3K-$15K/month. Full-funnel with creative testing.
- Up to $15K/month ad spend managed
- Full-funnel campaign architecture
- Creative testing framework
- Trend-based seasonal campaigns
- Bi-weekly strategy calls
- Audience expansion strategy
Enterprise
$3,500 /month
For stores spending $15K+/month. Advanced scaling and multi-format strategy.
- Unlimited ad spend managed
- Advanced audience and creative strategy
- Video and Idea Pin campaigns
- Weekly strategy calls
- International Pinterest expansion
- Custom attribution modeling
Before we begin
A few useful answers.
Is Pinterest worth it for my store?
If you sell products that are visually appealing (fashion, home decor, beauty, food, fitness, gifts), Pinterest is one of the highest-ROI ad platforms available. 85% of weekly Pinners buy from Pins. The audience is there.
How is Pinterest different from Meta Ads?
Pinterest users have purchase intent built into the platform. They are actively searching for products and planning purchases. Pins also have a much longer shelf life than Facebook ads. A promoted Pin can continue driving organic traffic for months after the campaign ends.
How long before I see results?
Initial results in 2-3 weeks. Pinterest's algorithm needs about 2 weeks of data to optimize. Full performance compounds over 60-90 days as Pins gain organic reach alongside paid distribution.
Do I need special creative for Pinterest?
Yes. Pinterest performs best with vertical (2:3) lifestyle imagery, text overlays, and clear CTAs. Standard product photos on white backgrounds underperform. We provide creative direction and templates.
What minimum budget do you recommend?
We recommend at least $1,500/month in ad spend for Pinterest. CPCs are typically 30-40% lower than Meta, so your budget goes further.
Can I run Pinterest alongside Meta and Google?
Absolutely. Pinterest fills a unique role in the marketing mix. It captures demand at the planning and discovery phase, which is earlier in the funnel than Google Shopping and complements Meta's social targeting.
The next step
Tell us where you want to take the store.
Share your store URL, current priorities, and the work you have in mind. We will review the requirements and define the next step.