SMS Flow Architecture
Automated revenue on autopilot
- Welcome SMS series
- Abandoned cart SMS recovery
- Post-purchase and review requests
- Win-back and re-engagement flows
30% Of SMS revenue from flows
All services
SMS marketing
A more considered way to stay in touch.
SMS strategy, flows, and campaigns connected to your email program, with audience, timing, and reporting planned together.
By the numbers
- SMS open rate (vs 20% for email)
- 98%
- Average SMS click-through rate
- 45%
- Faster revenue vs email campaigns
- 6x
- Average SMS marketing ROI
- 25:1
The scope
An SMS program with a clear role.
Campaign Strategy
Targeted sends with instant impact
- Segmented campaign calendar
- Flash sale and limited-time offers
- Product launch announcements
- VIP early access campaigns
6x Faster than email campaigns
List Building
Grow your SMS subscriber base
- Compliant pop-up design
- Checkout opt-in optimization
- Keyword-to-join campaigns
- Cross-channel list growth
+200% Avg list growth in 90 days
Compliance Management
Full regulatory compliance from day one
- TCPA and CTIA compliance
- 10DLC registration
- Quiet hours enforcement
- Opt-in/opt-out management
100% Compliance guaranteed
Segmentation and Personalization
Right message at the right moment
- Purchase behavior segments
- Geographic and timezone targeting
- VIP and loyalty tiers
- Predictive send-time optimization
3x Revenue vs batch sends
Analytics and Attribution
Track every dollar from SMS
- Per-message revenue tracking
- Flow vs campaign attribution
- Subscriber LTV analysis
- Monthly ROI reporting
25:1 Average SMS ROI
Working together
Choose the scope that fits.
Compare the included work, then discuss the right scope for your store.
Launch
$1,200 /month
Complete SMS channel setup with core flows and list building. For stores launching SMS for the first time.
- Klaviyo SMS setup and 10DLC registration
- 3 core automated flows
- Compliant opt-in pop-up design
- 2 campaigns per month
- Monthly revenue reporting
- Full compliance management
Growth
$2,000 /month
Full SMS program with advanced flows, aggressive list building, and campaign strategy.
- Everything in Launch
- 6+ automated flows
- 4 campaigns per month
- Advanced segmentation
- A/B testing framework
- Bi-weekly strategy calls
Enterprise
$3,500 /month
Maximum SMS revenue. Advanced personalization, MMS campaigns, and dedicated SMS strategist.
- Everything in Growth
- Unlimited flows and campaigns
- MMS and rich media campaigns
- Predictive send-time optimization
- Weekly strategy calls
- Custom Klaviyo integrations
Before we begin
A few useful answers.
Why use Klaviyo for SMS instead of a separate app?
Klaviyo SMS is built into the same platform as your email. This means unified subscriber profiles, shared segmentation, coordinated send timing, and single-dashboard revenue attribution. No data silos, no integration headaches, no extra app costs.
How quickly can SMS start generating revenue?
SMS flows start generating revenue within the first week of launch. Campaign revenue is immediate since SMS has a 98% open rate within 3 minutes. Most stores see meaningful SMS revenue contribution within 30 days.
What about message costs?
Klaviyo charges per SMS segment sent (roughly $0.01-0.015 per message in the US). Our management fees cover strategy, flow building, campaign creation, and optimization. Message costs are paid directly to Klaviyo based on your send volume.
Will SMS cannibalize my email revenue?
No. SMS and email serve different purposes in the customer journey. SMS is for urgency and immediacy (flash sales, cart recovery, shipping updates). Email is for storytelling and nurturing. Together they generate 20-40% more revenue than either channel alone.
How do you handle compliance?
We manage every aspect: TCPA consent collection, CTIA compliance, 10DLC brand registration, quiet hours enforcement, and opt-out processing. Non-compliance can result in $500-$1,500 fines per message. We ensure you never face that risk.
What size list do I need for SMS to be worthwhile?
SMS can be profitable from your very first subscriber. Even a list of 500 subscribers can generate meaningful revenue with the right flows and campaigns. We build your list acquisition strategy alongside your messaging program.
The next step
Tell us where you want to take the store.
Share your store URL, current priorities, and the work you have in mind. We will review the requirements and define the next step.